Boycott Watch  
February 12, 2013
One Week Later, GoDaddy Ad Fail is Bigger than Ever
Summary: Boycott Watch presents further proof of the GoDaddy ad failure and lies.
   Boycott Watch has been reporting how GoDaddy had the worst ad in Superbowl TV ad history despite their claims that the ad created record sales. The company issued a press release the day after the Superbowl with claims Boycott Watch was first to bust, and also showed how the Huffington Post and TMZ jumped on the false claims of the GoDaddy press release as if it were verified fact.

    Boycott Watch posted Internet traffic reports showing traffic was down at GoDaddy immediately after the slobbering kiss ad ran, proving traffic was down, and saying Internet companies cannot have record sales when Internet traffic reports do not support the claim. We not only sand by that report, but we now present more evidence to back up our claims.

    The following is a glance at the number of views of the Superbowl 2012 ads. After one week, the GoDaddy ad is clearly in the basement, indicating people did not like the ad:

Budweiser Clydesdale (including extended version) 12.5 Million
VolksWagon 12 Million
Dodge Ram / Farmer 11 Million
Audi Prom / Black Eye 10 Million
GoDaddy slobbering kiss: 1.7 Million

    Despite featuring a supermodel, the GoDaddy ad had plenty of buzz has had relatively little positive interest, something we showed that in the Twitter comments in our first report. In fact, a look at the following two traffic graphs for GoDaddy indicates the company had a major drop off in traffic as a result of the Superbowl ad. There is an increase in traffic after five days, thus a potential increase in sales, but we relate that to a joint marketing campaign between GoDaddy and Officemax, featuring a bundle deal which began the Friday after the Superbowl.

    Essentially, the GoDaddy Superbowl ad remains a colossal failure costing the company at least $6.5 Million, and the company only got back on track with a less expensive partnership program with a major retailer.

    "Businesses have been pushing the limits with sexy ads, and GoDaddy failed. It tells me pushing the limits no longer works. Audi did very well with an ad which showed no kissing while leaving the audience laughing, while both Budweiser and Dodge struck it big with heartwarming ads" said Fred Taub, President of Boycott Watch. "This case should serve as a lesson both to advertisers and reporters.

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