Boycott Watch  
August 9, 2012
Boycott Watch: Crisis Management Experts Know Nothing About Boycotts
Summary: You don't buy groceries at a hardware store, so just the same, when you need an expert in boycotts, just call the expert in boycotts.
    Fred Taub, the President of Boycott Watch has long established himself as the ultimate expert in boycotts, boycott response and prevention. Few can predict the effects and outcome of boycotts the way Boycott Watch can, and does on a consistent basis. Boycott Watch consults with businesses privately and we never allow that to interfere with our reporting. In some cases, we consult with companies after a boycott is called and find ourselves in meetings along with crisis management and public relations experts. In those meetings, it is common for us to conclude and even prove the other consultants do not to understand boycotts, yet claim they do.

    We normally do not write about this, but a recent article has triggered comments from our clients, so we are compelled to report about it. Boycott Watch was quoted in an article about the Chick-fil-A boycott and counter campaign. This article also quotes Gene Grabowski as a "crisis-management consultant" who stated "The more popular a product, the less chance a boycott has at success."

    That statement is utterly ridiculous and false. If Mr. Grabowski had actually tracked and followed boycotts, he would have never made that statement. The fact is, for example, both Wal-Mart, and Target have had major and successful boycotts against them, not to mention the boycott of Aruba which Boycott Watch has reported about in detail, including how the nation was in a recession thanks to the boycott against them in the Natalee Holloway case. "Boycotts are a consumer tool to get businesses to listen to them after consumers have been ignored" said Fred Taub, President of Boycott Watch. "Consumers have the money to buy products, and businesses want those dollars. When factors outside the product itself have influence on consumer choice, businesses had better listen to their own customers." Mr. Grabowski even contradicted his own statement in the same article claiming boycotts do not affect major companies when he stated "On the other hand, boycotts about five years ago against Donna Karan New York over allegations it sold women's apparel made in Asian sweatshops succeeded."

    Boycott Watch thanks Mr. Grabowski for proving, once again, that Boycott Watch is in fact the ultimate authority when it comes to boycotts. While Mr. Grabowski considers himself to be a crisis guru, he does prove that PR and crisis management firms are not the people to call when faced with a boycott because they are not experts in the topic. When businesses need expert help responding to boycotts, they contact Boycott Watch.

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